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French Onion Soup

  French Onion Soup: A Culinary Classic French Onion Soup is a timeless dish that has graced tables for centuries, captivating taste buds with its rich and comforting flavors. This iconic soup combines simple ingredients to create a complex and satisfying experience for the palate. Originating in France, this culinary masterpiece has transcended borders and become a beloved dish worldwide. In this exploration, we'll delve into the traditional French Onion Soup and its vegetarian counterpart, celebrating the essence of this soul-warming concoction. The Classic French Onion Soup: A Symphony of Flavors At the heart of French Onion Soup is the humble onion, transformed through a slow caramelization process that brings out its natural sweetness and depth of flavor. The process begins with thinly sliced onions, a key step that ensures even cooking and developing the characteristic sweet and savory profile. Once slicing the onions, they slowly journey in a hot pan with butter or ...
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To start a business and be successful, in addition to the business plan , you need to design a marketing plan, which must be in perfect harmony with your business objectives . Unfortunately, the majority of Spanish SMEs fail in marketing. Only 55% have a marketing and communication department as entrepreneurs do not consider it important, according to a study by Oak Power . computersmarketing



What is the marketing plan of a company?

The marketing plan is a basic tool in any company that intends to be competitive in the current market. It contains the marketing objectives, the different strategies to achieve them and the evaluation indicators . It provides a clear vision of the end goal and the way forward, allowing you to calculate how long it will take to achieve certain goals and what resources will be required. hollyhealthfitness

What are the advantages of the marketing plan for SMEs?

Without proper planning, all the actions you take in your SME involve a higher level of risk or can waste resources and energy. Instead, having a marketing plan for your business will allow you to: webtechgalaxy

  • Know the market better and differentiate yourself from the competition by providing unique value.
  • Have clear marketing goals that lead to increased sales.
  • Identify the most profitable marketing strategies for your SME, so that you can intelligently allocate the budget obtaining the highest possible return on investment. healthbeautystudio
  • Improve the positioning of the products, gain market share and increase the recognition of your brand.

How to make the marketing plan of a company?

Do a market analysis

The first step in designing your SME's marketing plan is to assess the market, to decide if it is worth investing in that sector or if you should slightly change course. Analyze the competition to discover neglected niches and new business opportunities . With all the data collected, perform a SWOT analysis where you summarize the strengths, weaknesses, threats and opportunities of the company . This way you can have a broader and more objective view of the position of your SME in the sector. answerhop

Profile your buyer persona

The marketing strategy must start from a deep knowledge of the target audience. It is not enough to segment according to age, gender and socioeconomic level, you must go deeper to know their needs, desires, preferences, values ​​and purchasing habits . Create your buyer persona, or different profiles that allow you to design tailored offers aimed at satisfying different needs.

Set your marketing goals

What are the marketing goals that you set yourself to achieve in the short and long term? Those goals will guide you along the way, so you can know where you are and how much you are missing. The fundamental thing is that they are SMART objectives; that is, specific, measurable, achievable, relevant and framed within a specified period of time .

Define your unique sales proposition

Based on the market analysis and the marketing objectives that you have set for yourself, you must create a unique sales proposal that differentiates your SME from the competition. What makes your business special? Why should customers choose you? That unique sales proposal can range from a special product or service to a story, but it must reflect the corporate identity and, above all, it must be relevant and attractive to your buyer persona . Federal Express, for example, succeeded with a clear value proposition: deliver overnight.

Design marketing strategies

The marketing plan of your SME must contain the necessary steps to achieve the objectives. Ideally, you should go from general actions to more specific tasks. Do you need to make packaging changes , strengthen branding or include complementary services? Are you going to implement up-selling and cross-selling strategies ? Do you have to improve customer service? In addition to determining marketing strategies, you must choose the communication channels that you will use to convey your message. Remember that the best advertising campaign, transmitted by the wrong channels, can turn into a fiasco since it will not reach your target audience.

Establish KPIs and evaluate results

Many company marketing plans skip this step, but if you don't evaluate the results, you won't be able to correct course, optimize your budget, or refocus your advertising campaigns . Before starting any action, you must establish the key performance indicators (KPIs), which will help you check if you are achieving the expected results . It is also important that you review the accounting to see the income and expenses that you are facing and to know if the campaigns are really being profitable.

 

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